Essential gear for your wilderness adventures!

Lure of the North Outfitters and Friends

Lure of the North Outfitters is run by Jeff Marsh & Laura Ratcliffe from their country home west of Sudbury, Ontario. Jeff and Laura share a love of the natural world, wilderness adventures, and dogs. They have a young son (Sawyer) and two Labrador Retrievers (Delilah and Florence).

One of our most valued contributors is Kathy Antonio, and her wonderfully talented team (Kim, MaRi, and Brenda) at My Ol' Blues, in Gore Bay, Ontario. Kathy's team does an amazing job sewing our Anoraks and Toboggan Bags, as well as some beautiful clothing of their own.